The TV Everywhere app will offer combined on-demand content of Fox, FX and National Geographic.
21st Century Fox introduced a single app where pay-TV subscribers can watch many of its TV networks and shows, a step toward building more direct ties to consumers. The Fox Now online app offers satellite and cable-TV subscribers live and on-demand programming from the Fox network, FX and the National Geographic channel. In coming months, the company will add local broadcast affiliates, sports and possibly Fox News.
Fox Broadcasting has released a new version of its Fox Now video app for Apple devices that suggests shows users might want to watch based on their preferences and viewing history — a feature designed to keep people watching more video.
The network is partnering with Shazam, Viggle, ConnecTV and NextGuide to feature Fox Now sync-to-broadcast content.
The apps, designed to offer viewers enhanced interactive and social capabilities around Fox shows, are launching on iOS, Android, Windows 8, Xbox, Samsung Smart TV and other digital platforms. They also include “T-commerce” capability and exclusive offers for American Express cardmembers with New Girl. Other brand partners will include Mazda and T-Mobile.
