T pregame show debuted 22 years ago. Since, it has thrived as the king of the Sunday morning pregame shows while the cast has grown into a family. Fox NFL Sunday averaged more viewers than any other NFL pregame morning show last year. And through marriages, child births, illnesses and life in general, Howie Long, Terry Bradshaw, Michael Strahan, Jimmy Johnson, Jay Glazer and Curt Menefee have become more than just co-workers. In an ever-changing media landscape with more platforms than ever, the longevity and continuity of the group, which has worked together for 15-plus years, are abnormal.

Fox scored a record audience with its broadcast of Colorado’s win against TCU on Saturday. The football game, which was watched by nearly 7.3M people, was the most-watched telecast of the day on any network. It also set the record for Fox’s most-watched Week 1 Big Noon Saturday matchup ever — up 17% over the program’s 2022 average (an audience of about 6.2M). On Fox Sports’ digital platforms, the game also managed to become the fourth most-streamed college football game in the network’s history.
NFL Remains Top Draw For Advertisers

Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.

Fox Corp.’s Fox Sports is turning to generative artificial-intelligence to help its staffers more rapidly generate content from millions of hours of its archived games footage. The sports programmer inked an expanded collaboration with Google Cloud to use the internet giant’s generative AI technology. Fox Sports said that by using Google Cloud’s Vertex AI Vision system, it can quickly search footage from more than 1.9 million videos and produce new content “in near real-time” for TV, social and marketing content.

Fox Sports is betting big on MLB analyst Alex Rodriguez. The 14-time MLB all star and World Series champion is closing in on a contract extension with Fox Sports, a deal that if completed will keep him working big MLB games for Fox for years to come.

Fox Sports will use technology to bring baseball fans closer to the action during its live telecast of the 93rd Major League Baseball All-Star Game tonight (July 11) from Seattle’s T-Mobile Park. For the first time, Fox during its All-Star Game coverage will employ aerial drone technology to capture the action from unique angles throughout the ballpark, Brad Zager, Fox Sports president of production and operations/executive producer, said. L-r: Kevin Burkhardt, Alex Rodriguez, David Ortiz and Derek Jeter helm Fox’s All-Star pregame show. (Fox Sports )

He will lead a centralized insights and analytics team across Fox Sports, Fox Entertainment and Tubi.

JP Dellacamera will be Fox’s lead play-by-play commentator for the third straight Women’s World Cup, while two-time FIFA Player of the Year Carli Lloyd (pictured) will work as a studio analyst.
Broadcasters Go Private With 5G

Broadcasters are now making active use of 5G in everyday production operations, usually alongside LTE in contribution feeds sent with bonded cellular systems. But the most exciting production applications to date for 5G have actually used private 5G networks that broadcasters have set up themselves for big-event coverage.

At this year’s NAB Show, while some of the focus on artificial intelligence could be attributed to mainstream buzz over new generative AI tools like OpenAI’s ChatGPT, broadcast vendors have been working on AI-based products for several years to tackle the more labor-intensive parts of the broadcast workflow. Pictured: Adobe’s text-based editing, in which the audio in news feeds is automatically transcribed upon ingest and displayed in a transcription window to the left of the editing interface.

Executives from Fox Sports, BBC and Sinclair Inc. will unpack the pace of the 5G rollout and its application in news and sports production in a TVNewsCheck Working Lunch webinar at 1 p.m. ET on May 18. Register here.
LOS ANGELES (AP) — Fox will broadcast 29 of 64 Women’s World Cup games from Australia and New Zealand this summer on its main network, up from 22 of 52 […]
GLENDALE, Ariz. (AP) — Derek Jeter and Alex Rodriguez have been reunited. Fox Sports announced Sunday during its Super Bowl pregame show that Jeter will be part of the network’s […]

For Fox’s 10th Super Bowl in Glendale, Ariz., this Sunday, the broadcaster will integrate modular “flypacks” built for the FIFA World Cup along with new augmented reality graphics. Above, State Farm Stadium and the Fox pregame set (Christian Petersen/Getty Images).

Tom Brady will make his on-air debut for Fox Sports beginning with 2024’s NFL season. Brady revealed the news Monday during Colin Cowherd’s Fox Sports Radio show The Herd.

Fox said Monday that in-game ads for Super Bowl LVII have all been sold. Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million. Above, large advertisements adorn buildings and electronic billboards leading up to the 2023 NFL Super Bowl in Phoenix. (AP Photo/Ross D. Franklin)
LOS ANGELES (AP) — Kevin Harvick won’t spend a single day in retirement when his NASCAR driving days are over: Fox said Sunday it has hired Harvick for its broadcast […]

The overtime World Cup final drew 16.78 million viewers on Fox Sunday, the most-watched World Cup telecast in English-language television history. The previous World Cup finals telecast record was set in 1994 when Italy beat Brazil.
Wanting to increase the dynamism of its World Cup coverage, Fox Sports chose U.K. video services company Debrouillard Television to capture the fan experience during key matches during the tournament. […]

Fox executives are confident that it will attract both the hard-core sports fan and casual viewers with its coverage of the premiere soccer tournament from Qatar.
Fox Flies All-IP For FIFA World Cup

Fox has created a modular 2110 system that ties into U.S. operations for its upcoming World Cup coverage. Both Fox and Telemundo, which has U.S. Spanish-language rights to the tournament, will see a series of firsts when the Cup launches in Qatar next week.

CBS, Fox and NBC will all be paying tribute to former coach and Hall of Fame sportscaster John Madden when they broadcast National Football League games on Thanksgiving Day. Each network will lead into their games with a recording of Madden — who called 20 Thanksgiving Day games over the course of his career — talking about the relationship the holiday has with football. Each network will also create segments about the coach that will appear during their games.
Fox Sports is taking TAG Video Systems to the world’s greatest sporting event in Qatar as the FIFA World Cup’s monitoring and visualization provider. From Sunday, Nov. 20, through Sunday, Dec. 18, […]

The deal, worth more than $2 billion that will keep the conference’s media rights in place through the 2030-31 college sports seasons, people familiar with the deal say.

Qatar has been criticized over its treatment of the migrant workers who built the World Cup venues. “Our stance is if it affects what happens on the field of play, we will cover it and cover it fully,” David Neal, executive producer of Fox’s World Cup coverage, said Thursday. “But if it does not, if it is ancillary to the story of the tournament, there are plenty of other entities and outlets out there that are going to cover that. We firmly believe the viewers come to us to see what happens on the field, on the pitch.”

LOS ANGELES (AP) — Landon Donovan is teaming with Clint Dempsey again at a World Cup. The pair, who share the American record of 57 international goals, will work for […]

Terry Bradshaw, a Pro Football Hall of Fame quarterback and one of the co-hosts on Fox NFL Sunday, revealed Sunday on air that he has battled cancer twice in the last year. Bradshaw had an incident during the pregame show last week and addressed them on Sunday’s episode before the rest of the schedule kicked off.

Tubi said Wednesday it debuted a channel dedicated to the World Cup, working with Fox Sports, which will be televising the global soccer tournament from Qatar later this year. At launch the free ad-supported streaming TV channel will have content looking ahead to Qatar 2022 as well as classic games and highlights from past tournaments.
5G Production Gains Traction

The cellular tech will be in the spotlight at the IBC technology show in Amsterdam that gets underway tomorrow. Vendors say the 5G buzz is finally justified, as broadcasters are starting to use it regularly for live production applications.

Fox Sports, a few weeks after making a splash by announcing Tom Brady would be joining the network as an NFL analyst when his playing career is over, has confirmed its lead announcing talent for 2022. As expected, Kevin Burkhardt and Greg Olsen have been named lead play-by-play announcer and analyst, replacing Joe Buck and Troy Aikman. In a stunning move prior to the Brady bombshell, Fox parted ways with Buck and Aikman after more than 20 years, with the pair shifting to ESPN’s Monday Night Football.

Super Bowl winning coach Sean Payton and Fox Sports are deep in negotiations to make the former Saints head coach an NFL studio analyst. Payton would be on Fox NFL Kickoff, the network’s Sunday morning show, and would contribute to its top pregame show, Fox NFL Sunday, according to sources. Fox and Payton have discussed only studio positions, not a job as a game analyst. Fox’s lead analyst spot is vacant because Troy Aikman left for ESPN.
Fox Sports today announced the acquisition of the MediaInfra Strada Routing and Control solution by EVS, a provider of live video technology. The solution will be used by the Fox Sports production […]

NASCAR delivered the most-watched race at Bristol Motor Speedway since 2016 on Sunday night when an average 4,007,000 viewers tuned in as the Cup Series raced on dirt for the second consecutive season.

While several spring football leagues have popped up in recent years, none have come close to packing the production-technology punch that is expected in USFL broadcasts. All games will be produced in 1080p HDR with many up-converted to 4K. Regardless of the quality of play on the field, one thing is for sure: the broadcast will look unlike any football game you’ve watched before. Above: Eight cameras have been mounted inside the stadium in Birmingham, Ala., to serve the optical tracking system that automatically measures first downs.

The USFL kicks off Saturday night in Birmingham, Ala., when the New Jersey Generals face the Birmingham Stallions. Fox and NBC Sports will each carry 22 games, including Saturday’s opener. It is the first time since the 2007 regular-season finale between the New England Patriots and New York Giants that a game will air on multiple broadcast networks. (WBRC photo)

On Friday, Davis was named Fox Sports’ lead baseball play-by-play announcer. Davis takes over for Joe Buck, who left Fox for ESPN’s Monday Night Football. Buck was Fox’s lead baseball announcer since the network started televising games in 1996, calling 24 World Series and 22 All-Star Games. Davis’ debut as Fox’s top voice will be May 28. He is already used to working with analysts John Smoltz and reporters Tom Verducci and Ken Rosenthal after doing some games with them last season after Buck cut back on regular-season games.

Kevin Burkhardt, who has been the Fox Sports host of the World Series and its No. 2 NFL play-by-player, will be named the No. 1 voice on Fox’s NFL games. Burkhardt and Fox are finalizing a new long-term contract, according to sources, that will make him the voice of the network’s Super Bowls.

On Friday, Fox granted Buck permission to speak with ESPN, according to sources. A deal is expected to come to fruition shortly. With Fox, Buck had one year and near $10 million remaining on his contract. Fox, though, is letting him out early as a gesture for his years of service to the company. He is expected to sign a contract in the five-year, $60 million-$75 million range with ESPN.