TVN’S TV2025 2021

Ad Execs: Cutting Out Research Middlemen Is An Option

Executives from Dentsu, Publicis Media, UM Worldwide and E.W. Scripps entertained the prospect of buyers and sellers being their own source of TV audience data in a panel at TVNewsCheck’s TV2025 last week, prompted by the industry’s threadbare patience with Nielsen.

Data, Technology & Optimizing Spot TV At TV2025

Executives from Publicis, Dentsu, Universal McCann and E.W. Scripps will talk about their industry’s progress toward automating the buying and selling of spot TV and adapting it to a future currency based more on big data than rating points. Register here.

TVN Webinar To Explore Audience Segmentation And Optimizing Spot TV

Executives from the E.W. Scripps Co., Dentsu, WABC New York and WideOrbit will look at how leading media buying agencies are targeting beyond traditional demographics in a TVNewsCheck Working Lunch Webinar on July 28. Register here.

Optimizing Multiplatform Audiences At TV2025

Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.

Scripps Creates Consumer Engagement VP

Frank Friedman will oversee Scripps’ portfolio of local media brands by focusing his consumer and advertising background on local market strategic plans and executions. He will manage teams including analytics and insights, marketing and creative. He also will lead Scripps’ involvement in the testing and implementation of the growing automated advertising marketplace.


Publicis Blazing Spot Automation Trail

Aiming to jump-start automated buying in broadcasting, Publicis Media’s Frank Friedman is on track to spend $50 million this quarter in up to 60 markets with the WideOrbit automation platform and the support of the two major TV rep firms. “If we don’t push [automation] forward, we see a conflict coming our way, which is extinction,” he says.


Publicis Agency Sets All-Automated Spot Buy

Publicis Media is making a $50 million local TV buy for one of its most challenging clients using an automated platform system, involving 90 markets across the country. This is just one of the strategies to improve the automated ad buying process to increase the relevance of local spot discussed at TV2020 on Wednesday.


Ad, TV Execs To Address Optimizing Spot Rev.

FriedmanGaffneyMeyerNapolitanoPublicis’ Frank Friedman, GroupM’s Ed Gaffney, Gray Television’s Becky Meyer and Hubbard Broadcasting’s Val Napolitano will debate the impact of automation, big data and targeting during a session at TVNewsCheck’s TV2020: Monetizing the Future.