Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.
Frank Friedman will oversee Scripps’ portfolio of local media brands by focusing his consumer and advertising background on local market strategic plans and executions. He will manage teams including analytics and insights, marketing and creative. He also will lead Scripps’ involvement in the testing and implementation of the growing automated advertising marketplace.
Aiming to jump-start automated buying in broadcasting, Publicis Media’s Frank Friedman is on track to spend $50 million this quarter in up to 60 markets with the WideOrbit automation platform and the support of the two major TV rep firms. “If we don’t push [automation] forward, we see a conflict coming our way, which is extinction,” he says.
Publicis Media is making a $50 million local TV buy for one of its most challenging clients using an automated platform system, involving 90 markets across the country. This is just one of the strategies to improve the automated ad buying process to increase the relevance of local spot discussed at TV2020 on Wednesday.
Publicis’ Frank Friedman, GroupM’s Ed Gaffney, Gray Television’s Becky Meyer and Hubbard Broadcasting’s Val Napolitano will debate the impact of automation, big data and targeting during a session at TVNewsCheck’s TV2020: Monetizing the Future.