COMMENTARY
Why Cloud Playout Is A Game Changer
SES Video’s Frank Hoffmann: “As the business environment becomes more complex and challenging, broadcasters have a greater need to adapt and be flexible. Cloud-based video solutions for services like playout are seen as a promising way to achieve this flexibility and easy scalability — the idea being that using cloud playout will allow media companies to launch “pop-up channels” faster, deliver traditional and OTT content more efficiently, and ensure they have a low-cost, reliable disaster recovery strategy in place.”
