As COVID Drags On, WDIV Finds Fresh Reporting Energy

Sometimes news innovation comes in the form of sheer reporting tenacity, as Graham-owned WDIV Detroit has shown through its long-haul coverage of the pandemic. Led by Kim Voet-Potter, a veteran news director, and featuring physician Dr. Frank McGeorge, the WDIV team has pushed itself to new creative heights in relaying critical information to a virus-weary viewership. This is the latest of TVNewsCheck’s “Newsroom Innovators” profiles, a series showcasing people and news organizations evolving the shape and substance of video reporting. Read the others here.

Graham Media-owned WDIV in Detroit now has about 90% of its staff working from home, shifting quickly on the advice of its health reporter (who is an ER doctor) and a senior producer with a public health background.