FreeWheel Unveils New Local TV OTT Offering

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video. It opens up access to OTT marketplace for all Strata clients,  from agency holding companies to independent media buying shops.

FreeWheel Enhances Strata Ad Buying Platform

Comcast’s FreeWheel Advertisers has launched enhancements to its Strata platform that it says will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to […]

Hearst Teams With Comcast’s FreeWheel For OTT


Automated Selling Is Coming — With A Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.


Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.

TV Everywhere Pushes Long-Form TV

A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new report. FreeWheel, a Comcast-owned video advertising tech company, says 56% of all “video ad views on long-form and live content now come from behind authentication walls.” This is a near sixfold increase over a year ago.

Comcast To Buy FreeWheel For $320M

The purchase of the online ad tech firm will help Comcast make money from ads placed on its content over a variety of platforms as FreeWheel technology evolves and gets better.

Comcast To Buy FreeWheel Ad Platform

Comcast Corp. is closing in on a deal to acquire the video ad platform FreeWheel for around $320 million. FreeWheel’s platform facilitates the cross-platform insertion of advertising in on-demand programming and live streaming feeds, making it easier for content companies and distributors to squeeze more advertising revenue from their content offerings over time.


Online Video Up, Shifts From Linear To Mobile

Across video channels, publishers continue to experiment with the right balance of content and advertising. Year-over-year, long-form ad loads for traditional-cum-digital publishers rose 12%, while mid- and short-form ad loads remained flat, according to new findings.

ABC Taps FreeWheel For Mobile, Web Ads

The dominant ad server for cable and broadcast networks, FreeWheel has added ABC Television Group to its roster, including, and, allowing the network to sell ads into shows whether they’re viewed on, Yahoo or mobile apps.