FreeWheel Names Katy Loria US Chief Revenue Officer

Video advertising firm FreeWheel has appointed Katy Loria as U.S. chief revenue officer, Michael Lawlor as chief operations and service officer, and Chris Rouser as head of human resources. Based in New York, Loria, Lawlor, and Rouser will serve as key members of the FreeWheel executive leadership team. Mark McKee, FreeWheel general manager, said: “With […]

FreeWheel Introduces Partner Certification Program And Online Portal

Today, FreeWheel announced the launch of its new Partner Certification Program, an initiative focused on certifying its integrated TV and premium video buyers and sellers, as well as data and technology companies, to create a more efficient and effective media supply chain for the TV ecosystem. Partners will be featured on, an online portal designed […]

NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory


Rose Hulse And Yushi Xu Show A Fearlessness Worth Watching

Rose Hulse, founder and CEO of ScreenHits TV, and Yushi Xu, senior architect at FreeWheel, are this year’s TVNewsCheck Women in Technology Women to Watch honorees. They share an undaunted approach to tackling new terrain from consumer apps to ad technology. Register for TVNewsCheck’s Women in Technology Awards presentation and Technology in a Changing Media Ecosystem webinar with the winners here.

Fox’s Flx OTT Ad Product Integrated Into Strata Platform

Fox TV Stations said today it’s made a deal to integrate Fox Flx, its over-the-top advertising product, into the Strata buying platform operated by Comcast’s FreeWheel unit.

Fox And FreeWheel Partner To Bring Programmatic Addressable Capabilities To Set-Top Box Video On Demand Across Comcast Footprint

Today, Fox Corp. and FreeWheel, a Comcast company, announced a partnership to enable programmatic trading of addressable set-top box (STB) video on demand (VOD), marking what they call an industry first for a television network. Through this partnership, Showcase offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On […]

FreeWheel’s Data Warehouse Lets Advertisers Access, Analyze Cross-Media Campaign Data

Today, FreeWheel, a Comcast company, launched Data Warehouse, part of the Strata ad management platform. Data Warehouse provides Strata users with a single source of flexible, consolidated insights into their cross-media campaigns from the Strata system, and it is interoperable with agencies’ existing business intelligence solutions. Advertisers have historically faced several challenges when accessing and […]

Tegna Extends Partnership With FreeWheel

The partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.

FreeWheel Buying Ad Tech Leader Beeswax

The acquisition will let FreeWheel clients participate more seamlessly in the growing programmatic TV ecosystem.

FreeWheel Names Mark McKee CRO, US

He’s promoted to Lead the Comcast company’s U.S. sales revenue, execution and strategy.

FreeWheel, NBCU In Ad Selling Partnership

NBCUniversal is using FreeWheel’s AutoScheduler technology to automate and optimize linear ad decisioning across all NBCU properties.

Freewheel Adds NBC Spot On’s OTT Inventory

The NBCUniversal Owned Television Stations division signs a multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory.

Nexstar Digital Adopts FreeWheel’s Strata

The new agreement allows advertisers and agencies easy access to Nexstar’s digital audience of 106 million monthly uniques and the broadcast industry’s widest reach of 63% of U.S. TV households gives them the ability to send orders electronically directly in their Strata workflow.

FreeWheel Sees Record Orders Run For Local Broadcast Via ePort Platform In March

As the coronavirus pandemic continues to change viewing behaviors across the nation, consumers appear to be increasingly turning to their local broadcast stations for the up-to-the minute information. That surge in viewership may help explain why FreeWheel’s ePort technology managed to post its largest first quarter transaction throughput total in history, with orders totaling $1.706 billion. […]

Comcast FreeWheel Postpones Upfront


Comcast FreeWheel’s “NowFront” upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event.

FreeWheel: Most Marketers Use Advanced TV

A majority of marketers are using forms of advanced TV advertising to reach target audiences, according to a new survey for Comcast’s ad tech company FreeWheel conducted by Advertiser Perceptions. The survey of about 300 marketers and agencies found that 66% of respondents have bought advertising on over-the-top or connected TV.

Dish Picks FreeWheel For Linear, Addressable Ads

Dish Media, a provider of national addressable advertising, said it will employ a new technology platform from Comcast’s FreeWheel that handles both linear and addressable advertising, enabling the company to optimize campaigns against both types of inventory.


Growing Fees Slow Spot Automation Growth

Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.

Interest In Advanced TV Ads Growing: FreeWheel

Local media planners and buyers expect their spending on advanced TV advertising to increase over the next 12 months, according to a report by Comcast’s FreeWheel. It surveyed users of its Strata platform and found that 79% are extremely or very interested in using advanced TV. By comparison, 87% said they were at least very interested in using local TV and cable.

Discovery Taps Comcast’s FreeWheel For Unified Ad Management

FreeWheel Unveils New Local TV OTT Offering

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video. It opens up access to OTT marketplace for all Strata clients,  from agency holding companies to independent media buying shops.

FreeWheel Enhances Strata Ad Buying Platform

Comcast’s FreeWheel Advertisers has launched enhancements to its Strata platform that it says will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new automated capabilities will be made available to […]

Hearst Teams With Comcast’s FreeWheel For OTT


Automated Selling Is Coming — With A Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.


Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.

TV Everywhere Pushes Long-Form TV

A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new report. FreeWheel, a Comcast-owned video advertising tech company, says 56% of all “video ad views on long-form and live content now come from behind authentication walls.” This is a near sixfold increase over a year ago.

Comcast To Buy FreeWheel For $320M

The purchase of the online ad tech firm will help Comcast make money from ads placed on its content over a variety of platforms as FreeWheel technology evolves and gets better.

Comcast To Buy FreeWheel Ad Platform

Comcast Corp. is closing in on a deal to acquire the video ad platform FreeWheel for around $320 million. FreeWheel’s platform facilitates the cross-platform insertion of advertising in on-demand programming and live streaming feeds, making it easier for content companies and distributors to squeeze more advertising revenue from their content offerings over time.


Online Video Up, Shifts From Linear To Mobile

Across video channels, publishers continue to experiment with the right balance of content and advertising. Year-over-year, long-form ad loads for traditional-cum-digital publishers rose 12%, while mid- and short-form ad loads remained flat, according to new findings.

ABC Taps FreeWheel For Mobile, Web Ads

The dominant ad server for cable and broadcast networks, FreeWheel has added ABC Television Group to its roster, including, and, allowing the network to sell ads into shows whether they’re viewed on, Yahoo or mobile apps.

Digital Video Ads In Premium TV Earn Most Attention