Fresco, an upstart platform that connects news organizations with “citizen journalists” for video content, is taking over the bulk of video production for Anchorage, Alaska’s KTBY. The station’s COO projects up to 40% cost savings — including from layoffs — in making the move.
Lakana is enhancing its digital publishing platform by interfacing with the Fresco user-generated content app and service. With Fresco, stations can assign citizen journalists to cover events and then pay for the content — $50 per video, $20 per still.
After a successful test at WTXF Philadelphia, Fox is rolling out the Fresco app in 10 other markets. With the app, stations will be able to quickly recruit citizen journalists to shoot pictures at news scenes for them. The shooters not only get the pleasure of seeing their work on air, but also a payday — $50 for a video and $20 for a still. Above, Fresco founder-CEO John Meyer (l) with WTXF’s Mike Jerrick.
