Once a dumping ground for shows on the way out, the time slot is picking up now. CBS’s Hawaii Five-0, now paired with the night’s most-watched series, Blue Bloods, has increased its audience 11% despite moving from Mondays. And ABC’s Shark Tank and NBC’s Grimm, which lead among young-adult viewers, match ratings for shows on more heavily viewed nights.
Saturday night has long been the loneliest night of the week in the television business, but lately it’s been joined by another evening pining for viewers: Fridays.
