‘Friends’ Reunion Drew More HBO Max Sign-Ups Than Any 2021 Warner Bros. Film Debut

The biggest driver of subscribers for HBO Max in 2021 was not exclusive premieres of blockbuster films like Godzilla vs. Kong or even Zack Snyder’s long-awaited redo of Justice League. Instead, it was a show that hasn’t aired a new episode since George W. Bush was president.

‘Friends: The Reunion’ Was Almost As Big As ‘Wonder Woman 1984’ On HBO Max

How big was Friends: The Reunion for HBO Max? Almost superhero-big, according to third-party data. Friends: The Reunion was watched by an estimated 29% of U.S. streaming households on May 27, the first day of its release, as measured by TVision, a connected-TV analytics provider. Viewers of the special on HBO Max were 55.4% female, and more than 50% were in the 35-54 demo. By comparison, DC’s Wonder Woman 1984 reached 32% of U.S. streaming households when it bowed on Christmas Day 2020 on HBO Max, per TVision.