Fox lags behind where CBS was, with more than a dozen spots still left to sell. It could be a reflection on the NFL’s ratings declines or economic uncertainty. But online sales are hot.
CBS is expected to announce today that its Super Bowl ad slots are more than 90% sold out. The announcement comes five months before the game’s broadcast on Feb. 3, 2013. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. If CBS sells 60 slots, revenue could exceed $225 million. Among the biggest repeat advertisers: Anheuser-Busch, PepsiCo, Frito-Lay and Hyundai.