XFL And USFL To Merge As United Football League

Dwayne Johnson and Dany Garcia on Sunday unveiled plans for the United Football League, the new spring pro football league born from the merger of the XFL and USFL. During an appearance Sunday morning on Fox’s NFL on Fox, the pair said the UFL‘s debut season will begin March 30, 2024, with a game between the Arlington Renegades and Birmingham Stallions, the previous champions from each league. More details are expected soon regarding teams and markets. A promo logo suggests games will be played on ABC, ESPN, Fox and FS1.

Shannon Sharpe Leaves FS1’s Sports Talk Show ‘Undisputed’

NFL Hall of Famer Shannon Sharpe on Tuesday signed off from the long-running FS1 talk show Undisputed with co-host Skip Bayless, ending his seven-year run on the daily series.

 

TVN TECH

Fox Flies All-IP For FIFA World Cup

Fox has created a modular 2110 system that ties into U.S. operations for its upcoming World Cup coverage. Both Fox and Telemundo, which has U.S. Spanish-language rights to the tournament, will see a series of firsts when the Cup launches in Qatar next week.

LIV Golf Refutes Report Of Deal To Buy TV Time On FS1

Saudi-funded LIV Golf refuted a report Tuesday that it was close to a U.S. television deal in which it would buy time to be shown on FS1. Golfweek cited multiple sources it did not identify in saying the agreement is still being finalized. Above, LIV Golf CEO Greg Norman tosses beer to fans on the 18th green during the final round of the LIV Golf Invitational-Boston tournament, Sunday, Sept. 4.

TVN FOCUS ON ADVERTISING

XFL Scores Late Ad Sales On Eve Of Launch

Advertisers have been slow to the table to support the newly-revived XFL league, which kicks off this weekend. Interest is finally stirring, according to ESPN and ABC, but uncertain audience engagement and the memory of past alternative pro-football league failures cast a shadow over its prospects.

TVN’S FOCUS ON ADVERTISING

TVN Focus | Ad Buyers See An Opening For McMahon’s XFL

“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”

Fox Sports Launches Gambling Show On FS1

Rodriguez To Expand Role As Fox Broadcaster

NEW YORK (AP) — After spending two postseasons as a guest studio analyst for Fox, Alex Rodriguez is expanding his role for the network. A-Rod will be a game analyst […]

FS1 Plans ‘Five Times As Much Katie Nolan’

TMZ Heads Into Latenight With Sports Series

Report: Fox Charging 80¢ A Month For FS1

Fox Networks is asking pay TV distributors to shell out 80 cents monthly per subscriber to carry new national sports network Fox Sports 1, with carriage fees climbing to $1.50 monthly over the life of a multi-year contract.

Fox Sports Cooks Up Epic Promo for FS1