Advertisers have been slow to the table to support the newly-revived XFL league, which kicks off this weekend. Interest is finally stirring, according to ESPN and ABC, but uncertain audience engagement and the memory of past alternative pro-football league failures cast a shadow over its prospects.
“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”
NEW YORK (AP) — After spending two postseasons as a guest studio analyst for Fox, Alex Rodriguez is expanding his role for the network. A-Rod will be a game analyst and feature reporter for the network and FS1 and will continue to work in the studio, the network said Tuesday in announcing a multiyear deal. […]
Fox Networks is asking pay TV distributors to shell out 80 cents monthly per subscriber to carry new national sports network Fox Sports 1, with carriage fees climbing to $1.50 monthly over the life of a multi-year contract.