FTI CONSULTING FORECAST
Digital Ad Spend Poised To Pass Broadcast
The lines were bound to cross sometime. And 2015 is when core Internet spending will surpass broadcast TV — including its offshoot online services — according to a forecast out today from FTI Consulting. The firm projects that Internet spending will rise 11.4% to $41.8 billion while broadcast lifts just 0.9% to $38.9 billion.
FTI Consulting Inc., a global business advisory firm that helps organizations protect and enhance their enterprise value, has added Philip Schuman, HighView Media (HVM) co-founder/principal, as a senior managing director […]
