By deploying Nielsen Marking Cloud’s Data Management Platform, FuboTV aims to provide advertisers with “deep consumer analytics” tied to its subscriber base, enabling advanced audience segmentation, modeling and targeting.
FuboTV, a live streaming TV service, today announced an agreement with Scripps Networks Interactive that will add several top U.S. channels to the company’s entry-level bundle. As a result of a new, multiyear carriage agreement, Scripps Networks’ U.S.-based brands HGTV, Food Network and Travel Channel will join the “Fubo Premier” line-up, which is currently available at an introductory rate of $34.99 per […]
Subscribers to the streaming service will have access to CBS Television Network’s sports, entertainment and news programming as well as CBS Sports Network, Showtime, The CW, Pop and CBSN plus CBS O&Os, and later, CBS-owned CW stations. All affiliates of CBS and The CW can participate.
FuboTV, the sports-centric streaming TV subscription provider, has raised $55 million in funding from investors including 21st Century Fox, Scripps Networks Interactive, and the U.K.’s Sky. The sizable round brings the New York-based startup to $75.6 million raised to date. The company will use the capital infusion to expand programming, marketing and infrastructure.
Sports-themed vMVPD fuboTV is the first virtual pay TV service to deploy SCTE 224, a technical standard for dealing with local blackouts and providing alternate streams of content to various groups of viewers.
Adding more sports channels and some general-interest networks makes the small soccer streaming site more of a competitor to both traditional cable and live-streaming services like Sony’s PlayStation Vue, Dish Network’s Sling TV and AT&T’s DirecTV Now.
FuboTV, a video streaming service that offers a mix of sports and entertainment programming, has raised $15 million in funding primarily from 21st Century Fox and Europe’s Sky, which invested $6 million each. The money will be used to grow the company’s sports video offerings, develop new features and market the service to beef up its subscriber base. The deal is the latest sign of how traditional media companies are experimenting with new platforms to distribute sports and other content as viewing habits continue to migrate online.