Fullscreen, owned by Peter Chernin and AT&T, will offer 800 hours of ad-free programming and allow users to interact with one another in real time for $5 a month.
The digital media company today named him chief operating officer, overseeing day-to-day operations of the company’s three business divisions serving creators, brands and consumers as well as shared services including marketing, technology and product development.
The companies’ interest in the YouTube network, which has15,000 channels with 200 million subscribers, is part of their larger effort to invest in advertising and subscription video-on-demand channels and streaming services. But as much as online video is growing, analysts say TV still dominates in importance.