The Local Media Association has introduced its Advanced Fundraising Lab, which will support a cohort of local news organizations as they turn early funding wins into a long-term, sustainable strategy […]
The charity launches a plea for donations to counter losses from multiple fundraising events that had to be scrapped due to the coronavirus pandemic.
LOS ANGELES (AP) — Stand Up To Cancer says its sixth celebrity-filled telethon was its most successful yet. The organization said Sunday that the fundraiser received more than $123 million in pledges […]
Public television’s spring fundraising rolled out in a heated high-stakes environment for clearly communicating the case for viewer and public support of local stations. Beyond standard pitches for pledge shows, on-air fundraisers had to manage reactions to President Trump’s proposal to zero out CPB funding. In some cases they were called upon to explain why an infusion of spectrum auction cash won’t eliminate the need for local or federal financial support.
CBS-owned KYW (CBS) and WPSG (CW) Philadelphia (DMA 4) said its seventh annual Alex Scott Phone Bank, a 14-hour on-air benefit for the Alex’s Lemonade Stand Foundation (ALSF), raised nearly […]
Co-owned KYW-WPSG’s 14-hour phone fundraiser benefits local Ronald McDonald House Charities.
The commission is asking whether noncommercial educational radio and TV stations should be routinely permitted to interrupt their regular programming for fundraising activities for the benefit of any nonprofit entity other than the station itself. Interruption of regular programming might be permitted without a prior waiver; reporting and certification requirements are also in play.