Independent Streaming Alliance (ISA) Announces Formation

The new Independent Streaming Alliance (ISA) calls itself “a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media.” ISA founding members include Allen […]

Future Today Joins IAB and Debuts At NewFronts Event

Future Today, a provider of ad-supported streaming, is now a member of the Interactive Advertising Bureau (IAB). Future Today said its flagship channels — HappyKids, Fawesome and — “consistently rank among the […]

Most Consumers Prefer AVOD To Reduce Cost Of Streaming