American Ninja Warrior debuts on broadcast a day after its cable premiere, part of a big push for integration among NBCUniversal properties.
The move, which will look to court metrosexual viewers that History and Spike ignore, will include programming focused on gaming and lifestyle.
NBC said today that the two co-owned networks will air a summer competition series putting contestants through an arduous obstacle course, sort of a serious version of ABC’s Wipeout. Regional rounds will winnow a field of 100 contestants before a winner is chosen at a Las Vegas course.
The former NBC marketing exec replaces Neal Tiles, who served as president of the male-skewing cable network for six-and-a-half years.
Newsy Ramps Up For 24/7 News
Television has lagged behind film in showing the battlefields of Iraq and Afghanistan. The latest offering, Bomb Patrol: Afghanistan, begins on tonight on the G4 cable channel.
Comcast is in talks to sell a controlling interest in the G4 cable channel to the Ultimate Fighting Championship. Ultimate Fighting Championship, which produces popular but sometimes controversial mixed martial arts matches, is known to be seeking an expansion of its television footprint.
INDIANA, Pa. (AP) — Authorities in western Pennsylvania say a helicopter carrying a reality television crew crashed near Indiana University of Pennsylvania, seriously injuring two of the four people aboard, but no fatalities were reported. The helicopter went down shortly after 8:30 p.m. Saturday in between two apartment buildings. Officials say no one on the […]