DMA 21

St. Louis TV Critic Gail Pennington Retires

COMMENTARY BY GAIL PENNINGTON

Sun. Night TV Overload Is Officially Ridiculous

It’s no secret why broadcast and cable networks alike pile so many of their good shows on Sunday nights. Sunday has the highest HUT levels (that’s TV speak for households using television) of the week, and so a Sunday show has a chance to attract the most eyeballs. But of late, you may have noticed, Sunday nights are increasingly impossible for the TV enthusiast, especially those handcuffed by a stone age, two-tuner DVR.