The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable TV and the array of video-on-demand offerings tied to those channels; over-the-top providers and game consoles, all combined for scale.
Connected TV devices continue to climb worldwide — with game consoles devices losing some steam to more installed smart TVs. Worldwide ownership of connected TV devices — smart TVs, smart Blu-ray players, IP-enabled game consoles and digital media streaming units — grew 7% in the second quarter of 2014 versus the first quarter to 500 million units, according to Strategy Analytics.
Starz is finally bringing its authenticated video service to Microsoft’s Xbox — but not yet to the latest generation of the console. The premium cabler’s TV Everywhere service for subscribers, Starz Play, is now available for the Xbox 360 videogame and entertainment system for no extra charge to Xbox Live Gold members.
The vast majority of consumers who use tablets also own a host of other Web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage — particularly smartphones — compared to the average consumer, according to a new eMarketer report, “Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices).”
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report. However, game consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of TV homes, an increase of 3% over last year.
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Game consoles are the most used connected CE device in North America to stream Netflix content, according to two recent survey reports by ABI Research. On average, respondents spent seven to eight hours a week watching online video on these CE devices.