Spanish-language programmer Estrella Media said it is launching a third free, ad supported streaming TV channel, Estrella Games. The new channel is part of the “Experience Estrella. Everywhere” strategy the company unveiled at its NewFront presentation on Wednesday and during virtual upfront meetings with advertisers and media buyers.
Access Europe GmbH has partnered with N-Dream AG to bring its cloud-gaming platform, AirConsole, to the car. The partnership will see Access Europe enable the availability of multiplayer gaming through its In-Vehicle Infotainment (IVI) platform, Access Twine for Car (Twine4Car) and its car-centric App Store. Since its inception in 2015, Zurich-based AirConsole has gained more than 9 million players in 190-plus […]
Media Financial Management Association’s Media Finance Focus will host a conference keynote on Tuesday, Aug. 18, at 1 p.m. ET. The two-part session will feature an address by Mark Orne, EVP, Cross Platform Team, Screen Engine/ASI titled, “Entertainment Choice in the Home: Understanding the Impact of Increasingly More Options.” His session will be followed by a fireside chat, “Mass […]
The recommended isolation to combat the coronavirus provides an ideal growth medium for a media business focused on immersive storytelling and social media interaction. Couple that with the recent suspension of most live sports and the resulting hole in television (and some radio) schedules and growth is almost inevitable.
Cronkite News wanted to test the idea that audiences on-air and online would stay longer and be more engaged with our coverage if we gave them the chance to participate via a live news quiz testing their knowledge of recycling while we reported on the problem. For easy scoring, we opted to go with 10 questions incorporated during the first 15 minutes of our newscast dedicated to recycling coverage. Spoiler alert: This show dramatically overperformed its average for audience engagement.
Veteran broadcaster Tom Rogers (above) and Frankly CEO Lou Schwartz are behind a new streaming platform looking to amalgamate elements of news, live sports, esports and gaming elements, including betting, in a play to draw young cord-cutters.
The Gillette Gaming Alliance will be composed of 11 Twitch streamers from 11 countries active on the platform. Those gamers will represent the Gillette brand, and create related content for their viewers.
YouTube unveiled its long-awaited subscription service Wednesday at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live on Oct. 28, across mobile phones, tablets, desktops and connected TVs. Here’s what you need to know about the new service.
Starting yesterdat, a handful of gaming-related channels on the world’s largest video site began selling $4-a-month subscriptions, formally dubbed “sponsorships.”
There’s a battle being waged for that much-maligned piece of furniture we all end up in front of sooner or later. Call it the Idiot Box, the Boob Tube or whatever you want — the majority of media consumption still happens in front of the television, and whether it’s gaming, movie watching, Netflix or just listening to the stereo, tech giants are fighting tooth and nail for a seat on your couch. Here’s what they’re bringing to the party.
Although TV primetime and other daypart viewing has been largely dominated by women viewers for years, growing gaming console use is bringing more men to the TV screen. This trend could act as a gateway to more traditional TV viewing.