The Broadcasters Foundation of America, the national charity that serves past and present members of the broadcasting profession, has established the Gary Fries Memorial Fund to honor the former Radio Advertising Bureau […]
RAB’s current head Erica Farber, saluted Fries who spent his entire career in broadcasting. “He spearheaded radio to the forefront in media accountability, playing a dominant role in the development of RAEL working with advertisers, agencies and broadcasters to further the industry’s understanding of how radio advertising works.”
