A year after Nielsen left the field of digital out-of-home media measurement, one of the field’s highest profile suppliers, GSTV (Gas Station TV), has signed with Comscore to utilize its fledgling place-based media audience measurement service. As part of the agreement, Comscore said it will report digital ad impressions, reach and frequency for each market and demographic GSTV sells as part of its national video advertising network.
Gas Station TV
April 23, 2024
Editor on Duty: Mark K. Miller
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