Young people are following the news but aren’t too happy with what they’re seeing, according to a new study. The survey of young people ages 16 to 40 — the older of which are known as millennials and the younger Generation Z — was conducted by Media Insight Project. (AP Photo/Rick Bowmer, File)
Its new digital news brand and soon-to-launch over-the-air and streaming network is targeted to adults 18-45. LX stands for ‘Local X’ the ‘X’ signifying the “exponential abilities that LX has in telling our communities unique stories,” according to the company. LX offers opportunities for local and national advertising through its dedicated digital site and social channels, and through its over-the-air linear TV and streaming network.
They have much less regard for traditional media such as broadcast than even millennials, according to a Harris Poll. Look for media fragmentation to really speed up.
A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week.