General Electric aims to create high-quality branded content that will highlight scientific innovation, some of it involving scientists who work for or with the company. Brian Grazer and Ron Howard are producers of the Breakthrough series that will appear on the National Geographic Channel beginning in November.
It’s the kind of accountability journalism that makes readers raise an eyebrow, if it doesn’t raise their blood pressure first. General Electric Co., reported the New York Times last week, earned $14.2 billion in worldwide profits last year, including $5.1 billion in the U.S. — and paid exactly zero dollars in federal taxes. But the story was conspicuously absent from the reportage of one news organization: NBC.