DMA 174: LAKE CHARLES, LA

Jim Serra To Retire As KPLC VP-GM

He’s stepping down next month from the Raycom NBC affiliate in Lake Charles, La., where he began his broadcasting career in 1975.

DMA 60

LIN Names Yoder GM Of WALA-WFNA Mobile

The company moves Gary Yoder from its WUPW Toledo to head its Fox-CW duopoly.

Pam Russo Out, Brett Bouttier In As TMZ GM

DMA 27

Dan Joerres Named Pres.-GM Of WBAL

Hearst Television taps the general sales manager of its WXII Winston-Salem/Greensboro, N.C., to succeed Jordan Wertlieb as head of its Baltimore NBC affiliate.

DMA 57

Young Names Alfond GM At WTEN

Andrew Alfond is the new GM at Young Broadcasting’s ABc affiliate in Albany, N.Y. He succeeds Mike Sechrist, who has been interim GM for almost two years.