The automaker will use NBCUnified to access NBCUniversal’s network of consumer touchpoints in movies, entertainment, news, sports, ecommerce, subscriptions, theme parks and more with media agency partner, Carat.
General Motors, one of the nation’s largest advertisers, is trying to build new roads for minority-owned media outlets, part of a broader push on Madison Avenue to address a large gap between what is spent on large national media properties and media companies operated by owners from diverse backgrounds.
The automaker said it plans to dedicate 4% of its advertising budget to Black-owned media by 2022 and 8% by 2025.
The nonbinding memorandum of understanding was announced Thursday, and the companies say they plan to share vehicle underpinnings as well as engines and transmissions.
The Detroit automaker had to close its plants from March 18 to May 18 due to the coronavirus, but production didn’t resume fast enough to hold off a net loss.
Five factories are up for possible closure as it restructures to cut costs and focus more on autonomous and electric vehicles. Most of the affected plants build cars that won’t be sold in the U.S. after next year, including the Chevrolet Volt rechargeable gas-electric hybrid.
General Motors will sit out the Super Bowl, the company confirmed. Last year the automaker aired two 30-second ads in the Big Game supporting its Chevrolet brand, but all its makes will be absent from the ad lineup during Super Bowl XLIX. GM will, however, have some presence in the game — Chevy will present the Most Valuable Player with a Chevrolet Colorado, a spokeswoman said.
Congress will try to establish who is to blame for at least 13 auto-related deaths over the past decade, as public hearings are launched on General Motors’ slow response to defective ignition switches in cars.
GM rode record North American earnings to a profit of $913 million, or 57 cents per share. That compares with $892 million, or 54 cents per share, a year ago. Revenue rose 3 percent to $40.5 billion. Excluding one-time items, including a $700 million charge to exit the Chevrolet brand in Europe, GM made 67 cents per share. But analysts polled by FactSet expected 88 cents on revenue of $40.8 billion.
The U.S. Treasury Department has slashed its stake in General Motors to 7.3%, putting the government within months of ending its direct ownership of the automaker. The government revealed in an investment transaction report Tuesday that it had reduced its stake in GM more than previously expected.
General Motors, the nation’s third-largest advertiser, is set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event in 2013. GM’s Chevrolet, typically the brand in the auto company’s portfolio that gets the lion’s share of the Super Bowl spotlight, will launch 12 new cars and trucks in the U.S. between mid-2013 and the end of 2014, offering a good reason for an appearance in the gridiron classic.
General Motors North America President Mark Reuss said Thursday that new large SUVs will come to market in early to mid-2014 with redesigned midsize trucks to follow. After a year in which the automaker mostly trumpeted new small and midsize cars, the emphasis will be on trucks in 2013.
President Barack Obama’s re-election opens a clearer path for the government to begin selling some of its 32% stake in General Motors, but there is no indication of when such a sale will happen.
The official auto sponsor of the NFL has opted out of the Super Bowl this season, but it will be active throughout the seasons with flashy events — drop by Times Square this week, ticket giveaways, social media outreach and conventional 30-second spots.
The automaker’s lackluster ads and loss of marketing head Joel Ewanick raise doubts about GM’s ability to improve sales longer term. Experts say that even though it’s making better cars and trucks, advertising has failed to get the message across. Despite spending upwards of $4 billion a year on marketing, GM hasn’t been able to dent the perception that other brands are better.
General Motors Co. ousted Joel Ewanick, the high-profile marketing chief brought in to change the automaker’s image, after company officials questioned the propriety of a deal he negotiated to sponsor the Manchester United soccer team, people familiar with the matter say.
General Motors has dismissed global marketing chief Joel Ewanick two years after hiring him. “He failed to meet the expectations the company has of an employee,” spokesman Greg Martin said Sunday, without elaborating.
Goodbye Super Bowl, hello Hallmark Channel. General Motors agreed to spend money in the TV upfront negotiations but has come away with deals that moved its advertising out of top-tier networks and shows and into less expensive units.
An examination into the motivations and an analysis of the risks of Joel Ewanick’s strategy to stare down the TV networks on price hikes.
Media buyers say the big automotive maker has been at a stalemate with CBS, and possibly NBC — which reportedly follows one it has been having at Fox over pricing. General Motors still seems on the outs with most networks because — according to media executives — it has directed its new media agency Carat USA to ask for big rollbacks, and some double-digit decreases on pricing.
The midnight shift returns. At GM, nearly one in five U.S. hourly workers now clocks in close to midnight and goes home around sunrise.
GM’s top marketing executive said today the automaker will plow savings from a recent decision to drop Super Bowl advertising into other ads and marketing efforts to support a slate of vehicle launches planned in 2013.
General Motors will not advertise in next year’s Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc. The 2013 Super Bowl will be broadcast by CBS, which is selling 30-second ads for as much as $4 million.
GM’s global chief marketing officer oversees an advertising juggernaut that last year spent almost $1.8 billion in the U.S., with more than $166 million of that in TV. He talks about why spot TV continues to hold value for GM’s brands; how it can be even more effective; as well as the increasing importance of, and emphasis on, its growing and evolving digital ad strategy.
Troubles in Europe hurt the company during the first three months of the year. GM said today it earned $1 billion, or 60 cents per share, in the quarter. That compared with $3.2 billion, or $1.77 per share, a year earlier, when earnings were boosted by the sale of GM’s stake in a parts company.
General Motors has consolidated its $3 billion global media buying and planning account with Aegis’ Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
General Motors Co. and Chrysler Group extended their existing labor contracts with the UAW after failing to agree on new deals by a midnight Wednesday deadline. GM said talks will resume today at 10 a.m. ET.
General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.
General Motors has signed on as one of the larger sponsors of Fox’s X Factor, becoming the second major advertiser to pledge support for the much-anticipated musical-contest program, according to people familiar with the situation.
General Motors is almost certain to claim the title of world’s biggest automaker this year, retaking it from Toyota, which has been hurt by production problems since the Japanese earthquake and still can’t escape the shadow of major safety recalls.
As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first Spanish-language commercial, which ran on Univision last week. But Eva isn’t real. She’s the heroine of Univision’s 8 p.m. telenovela Eva Luna, and part of her role is to take the product integration common in novelas to a new level.
NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors.
General Motors Co. Chief Executive Daniel Akerson will create a new executive post to oversee global marketing operations, an area he sees as a key weakness, people familiar with the matter said Thursday.