Ninety percent of local news organizations in the nation’s biggest markets have mobile apps, so why aren’t they making the most of them? Amy Schmitz Weiss, associate professor in the School of Journalism and Media Studies at San Diego State University, examined which news organizations are using geolocated news and the type of content is being geolocated.
Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
