ABC affiliate WSB-TV leads the nation in political advertising this year with $86 million so far. The figure jumps to nearly $232 million when taking in the period from Jan. 1, 2020 through Nov. 28 of this year, according to ad tracker AdImpact. It’s been a good stretch not only for WSB, owned by Cox Media, but other area stations as well. Three Atlanta stations were among the top five nationally for political spending between Jan. 1, 2020 through Nov. 28 of this year, according to AdImpact.
Augusta, Ga., may be a small market, but its main newspaper, the Augusta Chronicle, is making big noise as one of the few sites to have found success with a metered paywall. Competition from local TV outlets, three of which are owned by Media General, is tepid.