COMMENTARY BY GEORGE MUSI
Ad-ID Can Fix Video Asset Tracking
George Musi: “A few months ago, the ad industry had a wakeup call. The SAG-AFTRA and the ANA-4A’s Joint Policy Committee released a mandate for universal adoption of Ad-ID — a critical step forward for the advertising industry in advancing standards across all platforms for identification, tracking and measurement. The advertising ecosystem needs to coalesce around common methodologies. Ad-ID should be implemented by March 31, 2014.”
