GFK MEDIA RESEARCH
Study: Tablet Use As TV Companion Grows
Tablet owners are twice as likely as smartphone owners to watch full episodes of TV shows and they spend 50% more time viewing during an average session — 36 minutes on tablets compared to 24 minutes on smartphones, according to a just-released study.
GFK MEDIA RESEARCH
US OTA-Only TV Viewing Hits 17.8% Of HHs
New research shows minorities, younger consumers more likely to rely on broadcasting; that 17.8% figure is up from 15% last year.
