The Gillette Gaming Alliance will be composed of 11 Twitch streamers from 11 countries active on the platform. Those gamers will represent the Gillette brand, and create related content for their viewers.
The company used Woods and dozens of other athletes as part of its three-year “Gillette Champions” marketing campaign. Gillette said Thursday it was phasing out that program and not renewing the contract with Woods and several other athletes. It stopped using Woods himself in the campaign months ago.