Walt Disney Co. has sold TrueX Inc., an advertising-technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX, according to a person familiar with the matter.
Gimbal
April 18, 2024
Editor on Duty: Mark K Miller.
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