Zenith Downgrades Global 2017 Forecast

Macroeconomic troubles have prompted Zenith to lower its global ad-spend growth prediction to 4% for 2017, when total expenditures are now expected to reach $558 billion. The most rapid growth is coming from online video (+18%) and social media (+25%), while U.S. TV is still growing, only fractionally at 0.5% this year.