Even as it transitions its core audience measurement service from its legacy panel to a “Big Data-plus” one, Nielsen this morning announced a new product fusing its national TV audience panel with GWI’s (Global Web Index) massive digital consumer research panel. It’s hard to understand if the the new service, aptly named “Nielsen GWI Fusion,” is a true data fusion hooking respondent-level data between the two services, because the announcement describes it as “overlapping” Nielsen’s national TV panel with GWI USA’s data, but the companies said the output will enable media buyers to have a “detailed view of today’s diverse consumers with more than 250 million people represented.”
Study: Mobile Is Growing But Tablets Aren’t
Thirty percent of online time is devoted to mobile. But tablet usage is down, as people start using bigger smartphones they can watch TV and browse the Web on.
