GMC will roll out its broadest advertising campaign in 15 years today, as General Motors seeks to raise awareness of its low-profile truck brand by polishing its reputation for craftsmanship.
LOS ANGELES (AP) — First it was Gospel Music Channel, then it became GMC when it expanded beyond music programming. Now the cable channel said it’s changing its name again, but not its identity. Beginning Saturday, the 8-year-old channel will be reintroduced as UP. Don’t call it a “rebranding,” said Charles Humbard, the channel’s president […]