In a letter, GNC told Fox it suffered “significant economic and reputational damages,” over the rejection of its Super Bowl spot.
GNC said Tuesday it was notified that it will not be allowed to air the ad it created — or any ad — during the game Sunday because it violates an NFL policy against having supplements advertised during its games.
No matter what happens in the NFL playoffs, Pittsburgh will have a presence in the Feb. 5 broadcast of Super Bowl LI in Houston. GNC Holdings, whose world headquarters is on Sixth Avenue, Downtown, announced Tuesday it will, for the first time, advertise during the big game as part of its One New GNC brand relaunch.
