Goldman Sachs To Invest $325M In iSpot

Goldman Sachs Asset Management will invest $325 million in as the Seattle-area company tries to loosen industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and streaming platforms. The deal, which comes a decade after iSpot was founded, will give Goldman Sachs a “significant minority stake” in the company, according to an announcement Wednesday morning.

CBS Hires Adviser On Possible Viacom Merger

CBS has retained banks Moelis and Goldman Sachs to advise the company on a possible merger with Viacom. National Amusements Inc. controls both and has asked the two to examine a possible combination.

Media Chiefs To Be Grilled About TV Strategy

With the pay-TV ecosystem under attack from rivals like Netflix, Apple and skinny bundles, traditional TV viewing shrinking by double digits for months and media-company shares tumbling, media moguls are expected to be questioned about their plans to turn around their battered ships at the upcoming Goldman Sachs 24th Annual Communacopia Conference.

Content Partners Snares Half Of ‘CSI’ Franchise