Synamedia, a global independent video software provider, today announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top “as a service” offerings. This partnership, it says, lets Synamedia further address customer needs for high availability, increased scalability and maximized performance for OTT services while simultaneously reducing operational costs […]
The pandemic created an opportunity to stress-test distributed and virtualized workflows right now that stations and networks were already considering for the future. The industry’s shift may now be ahead of schedule because of it. Above, NBC Universal’s Boston Media Center is one of the latest all-IP broadcast facilities.
An SaaS version of MediaKind’s Aquila OTT streaming solution launches today, offering broadcasters the ability to quickly launch new or temporary program services with end-to-end technology operating in the public cloud.
The coronavirus pandemic has amped up the transition to cloud-based workflows as broadcasters have employed as many remote operations as possible. The next frontier: an acceleration of live production applications in the cloud. Above, an Amazon Web Services Outpost cloud server.
IP-enabled production and playout models promise cost savings and increased flexibility. And once content flows through a data center, artificial intelligence and machine learning can be used to generate metadata and direct the future distribution, repurposing and archiving of that content.
Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.