
At this year’s NAB Show, while some of the focus on artificial intelligence could be attributed to mainstream buzz over new generative AI tools like OpenAI’s ChatGPT, broadcast vendors have been working on AI-based products for several years to tackle the more labor-intensive parts of the broadcast workflow. Pictured: Adobe’s text-based editing, in which the audio in news feeds is automatically transcribed upon ingest and displayed in a transcription window to the left of the editing interface.
Evertz, a global provider of media and entertainment technology solutions, is launching virtualized live production, media asset management, automation and playout solutions on Google Cloud that will be featured at NAB Show (April 16-19 at the Las Vegas Convention Center). For live production, Evertz is featuring its Emmy-winning DreamCatcher suite of production tools. With DreamCatcher, […]
Avid Technology and TelevisaUnivision say they intend to collaborate to optimize content production workflows across TelevisaUnivision’s portfolio of international Hispanic media and content properties on Google Cloud. The hybrid cloud-enabled model will centralize Avid-based workflows for TelevisaUnivision’s numerous news, sports, entertainment and drama production teams in Mexico and the U.S., helping improve capabilities to rapidly scale production resources […]
Firstlight Media today announced that it is collaboratively working across a suite of Google Cloud products to innovate new, cloud-native monetization, personalization and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for the next generation of OTT platforms. As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development […]
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations. VO solutions are now integrated with Google Cloud Anthos, a fully managed Kubernetes-based platform that allows users to manage their data and applications […]

Vendors say broadcasters are increasingly looking to expand virtualization of their operations across the whole chain, and they’re also seeking to take that virtualization off-premises, either in their own master control hubs or the public cloud.
Haivision, a global provider of mission-critical, real-time video streaming and networking solutions, today announced that Google Cloud has joined the SRT Alliance, a collaborative community of more than 500 product, service and solution providers supporting the adoption of the Secure Reliable Transport (SRT) open-source video streaming protocol. The company said this announcement “marks a significant […]

Trends driven by the pandemic are likely to persist into 2021 and beyond, while transitions to IP infrastructures will accelerate and aging on-prem infrastructure will give way to increased reliance on the cloud. NextGen TV will also likely pick up speed after COVID’s cooling effect on its rollout this year.
Synamedia, a global independent video software provider, today announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top “as a service” offerings. This partnership, it says, lets Synamedia further address customer needs for high availability, increased scalability and maximized performance for OTT services while simultaneously reducing operational costs […]

The pandemic created an opportunity to stress-test distributed and virtualized workflows right now that stations and networks were already considering for the future. The industry’s shift may now be ahead of schedule because of it. Above, NBC Universal’s Boston Media Center is one of the latest all-IP broadcast facilities.

An SaaS version of MediaKind’s Aquila OTT streaming solution launches today, offering broadcasters the ability to quickly launch new or temporary program services with end-to-end technology operating in the public cloud.

The coronavirus pandemic has amped up the transition to cloud-based workflows as broadcasters have employed as many remote operations as possible. The next frontier: an acceleration of live production applications in the cloud. Above, an Amazon Web Services Outpost cloud server.

IP-enabled production and playout models promise cost savings and increased flexibility. And once content flows through a data center, artificial intelligence and machine learning can be used to generate metadata and direct the future distribution, repurposing and archiving of that content.

Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.