EXECUTIVE SESSION WITH ROBERT HERNANDEZ

Mining Social Media Engagement To The Max

USC’s Robert Hernandez has emerged as a social media guru, advising journalists and media companies on how to mine and manage this increasingly important audience engagement tool. Companies that ignore Facebook, Twitter, Google Plus and other social media outlets face a dim future, he says.

TV Brands Quick To Join Google Plus Pages

Google Opens Plus Social Network To Everyone

NEW YORK (AP) — Google Inc. has opened up its Google Plus social network to everyone after testing it with a limited audience for 12 weeks. Google said in a blog post Tuesday that it will now let anyone sign up for Google Plus. Previously the service was only available by invitation, though it got […]