Google Pulls Plug On TV Ad Exchange

In a blog post, Google VP Shishir Mehrotra says Google is shutting down the online TV ad selling service after five years because viewers are now watching TV “across numerous devices.”

Viamedia Sells Cable Inventory On Google TV

Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding on the Google TV Ads system. The rep firm said advertisers buying time through Google’s auction-based system will be able to reach the 2 million homes it serves on 68 cable networks.