In a blog post, Google VP Shishir Mehrotra says Google is shutting down the online TV ad selling service after five years because viewers are now watching TV “across numerous devices.”
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding on the Google TV Ads system. The rep firm said advertisers buying time through Google’s auction-based system will be able to reach the 2 million homes it serves on 68 cable networks.
