Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the search company is leaning too hard on some industries and not enough on others.
FCC Chairman Ajit Pai is calling for greater oversight of major technology companies as Congress prepares to grill executives from Facebook and Twitter this week. Pai said in blog post published Tuesday that he’s concerned about how much power the internet platform companies wield, combined with allegations that the industry is biased against conservatives.
With new attacks by President Trump, high-stakes testimony next week on Capitol Hill, and a midterm election vulnerable to online manipulation, tech’s giants are bracing themselves for two months after Labor Day that could decide whether and how much the government regulates them.
On Thursday, Sen. Orrin Hatch, the Republican chairman of the Senate Finance Committee, asked the Federal Trade Commission to examine potential antitrust developments in Google’s search and digital advertising.
President Donald Trump’s Tuesday morning attack on Google for delivering “rigged” search results met with a swift denial from the company, but Trump’s threat to address the “suppressing” of conservative voices might not be so easily dismissed. While Trump has few direct ways of going after Google, his administration and allies in Congress could find ways to make life difficult for the company.
President Trump attacked Google on Tuesday for what he claimed was an effort to intentionally suppress conservative views supportive of his administration, an accusation that increases pressure on technology companies grappling with their increasingly central role as purveyors of information. The president hinted that he would take action against the search giant in his latest attack on a tech company.
The metric gives marketers a barometer to indicate whether the ad content ranges from “poor” to “excellent” and measure its relevance, quality and diversity. Combined with actionable feedback, the new tool aims to make it easier to improve the effectiveness of ads.
A new section in Google’s Transparency report, announced Wednesday, titled Political Advertising, provides a list of advertisers who have spent amounts greater than $500. These advertisers are listed from highest to lowest amount spent. Searchable and downloadable information on ad spend in search, with display and video, details the amount that advertisers spent in any state.
While the platforms may not have anticipated the influx of hate speech and meddling from foreign powers like Russia, North Korea and China, they should have acted more quickly once they found it.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.