The National Advertising Division of BBB National Programs has recommended Google’s YouTube TV stop certain ad claims that tout its live TV streaming service as significantly cheaper than cable. Specifically, NAD decided YouTube TV should discontinue the comparative pricing claim in two commercials that say its service is “$600 less than cable” – following a challenge by cable operator Charter Communications. Without any promotional pricing or extras, YouTube TV costs $72.99 per month for a base plan that includes more than 100 channels. Google is appealing.
Google’s YouTube is tweaking features of NFL Sunday Ticket — less than a month before the football season kicks off — in the hopes of luring more paying customers to the pricey sports package.
The New York Times has decided not to join a group of media companies attempting to jointly negotiate with the major tech companies over use of their content to power artificial intelligence. The move is a major blow to efforts to Barry Diller’s efforts to establish an industry united front against Google and Microsoft.
Tired of relying on Big Tech to enable collaboration, peer-to-peer enthusiasts are creating a new model that cuts out the middleman. (That’s you, Google.)
A purported class action claims the search giant misled advertisers about its “TrueView” ad program by making the ads muted, autoplaying videos and serving them on unlisted sites in violation of its promised standards.
Google Rebounds From Unprecedented Ad Drop
The results for the April-June period released Tuesday by Google’s corporate parent, Alphabet Inc., reversed a financial downswing that had raised fears Google was losing its financial steam at the same time advances in artificial intelligence threatened to undercut the dominant search engine that powers its digital ad empire.
Amazon, Google and Meta are among the companies that announced the new commitments on Friday as they race to outdo each other with versions of artificial intelligence.
The product, Google Genesis, pitched as a helpmate for journalists, has been demonstrated for executives at The New York Times, The Washington Post and News Corp, which owns The Wall Street Journal.
After the nation’s senate passed the Online News Act yesterday, Meta confirmed it will remove news content from Facebook and Instagram for all Canadian users, but it remained unclear whether Google would follow suit for its platforms.
The country’s largest newspaper chain said that Google’s power over ad technology has contributed to the decline of local news.
European Union regulators filed new antitrust charges against Google, which could lead to fines and orders for the company to change its business practices.
The company will pay more than 150 U.S. news publications to feature their content.
Google’s Persisting Ad Slump Weighs On Alphabet’s 1Q Results
An unprecedented downturn in Google’s digital ad revenue – the company’s main moneymaker for more than 20 years – came into sharper focus Tuesday with the release of the January-Marcy results for its corporate parent, Alphabet Inc.
YouTube revealed the highly anticipated details of its new streaming plan for NFL Sunday Ticket on Tuesday, providing a win for fans who were shut out of the programming when it was aired by DirectTV by making the service available to anyone with web access. But it’s a win that comes at a hefty cost: The price for the out-of-market football game service is rising, the Google-owned YouTube said in a blog post. Fast-acting fans can get a $100 discount if they sign up for the service before June 6.