Grab Grabs Newfront Advertising Dollars

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood of TV dollars. But one company is boasting of an early, albeit modest Newfront windfall. Grab Media, which distributes video content across the Web for the likes of NBCUniversal, Yahoo, Telemundo and Univision, says it’s already inking seven-figure deals after participating in several Newfronts in April and May.