Nielsen’s Gracenote unit is launching a new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior with their apps, including engagement levels and comparisons to competitors’ products.
Minute-by-minute Nielsen ratings for the top 56 U.S. TV markets combined with Gracenote’s real-time smart TV data are designed to provide more granular viewership intelligence for TV stations, national networks and advertisers.
Tribune Media on Wednesday announced that it completed its sale of Gracenote video, music and sports, to the Nielsen Co. for $560 million. After-tax proceeds are estimated to be approximately $500 million, of which $400 million was used to repay existing debt, with the remainder to be reinvested in the business. Tribune Media will retain its ownership of the business-to-consumer websites, Covers.com and ProSportsDaily.com.
The company says the move will let it focus on its core television and entertainment business. It also announces plans to repay debt and declare special dividend of approximately $500 million in first quarter of 2017.
With the purchase of Infostrada Sports and SportsDirect, the company becomes a global provider of music, movie, TV and sports data.
Tribune’s Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its offerings with the $50 million acquisition of Baseline, which provides descriptive information about movies and TV programming.
Sony Corp. agreed to sell its Gracenote audio-recognition software business to Tribune Co. for $170 million, part of the consumer-electronics maker’s effort to shed units as it focuses on fewer products. Tribune said it will combine Gracenote with its media-services division, which provides digital data on TV shows and movies.