Tegna, Tribune, Scripps, Fox and Graham are among a growing number of TV broadcasters who are exploring adding audio content and advertising platforms. A study from the Interactive Advertising Bureau and PricewaterhouseCoopers puts podcast ad revenues at $313.9 million in 2017, and projects that it will more than double, to $659 million, by next year.
TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.
All five Graham newsrooms will be doubling down on the mid-term elections this fall, says CEO Emily Barr. “It is our responsibility at the local level to cover local, state and federal elections actively and comprehensively across all platforms.”
The CEO of Graham Media was honored by the Broadcasters Foundation of America at the group’s annual event in New York. Above (l-r): Jim Thompson, president of the Broadcasters Foundation; Deborah Norville of Inside Edition; Barr; and Dan Mason, chairman of the Broadcasters Foundation.
Excluding revenue from two stations acquired on Jan. 17, revenue declined 4% due to a $15.3 million decrease in political ad revenue and lower network revenue, partially offset by $5.9 million in higher retransmission revenues and an increase in ad revenue in several key sectors.
The Graham Media CEO will be honored by the Broadcasters Foundation of America in March at the charitable organization’s annual black-tie gala.
The company’s stations in Texas and Florida ran extensive commercial-free coverage of Hurricanes Harvey and Irma that adversely impacted revenues by an estimated $2.1 million and resulted in $600,000 in additional expenses during the quarter.
The increase to $106 million comes primarily from higher retransmission consent money.
Graham Media’s NBC-Affiliate in Roanoke, Va., means all the major affiliates in Roanoke use comScore’s local television ratings.