TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.
All five Graham newsrooms will be doubling down on the mid-term elections this fall, says CEO Emily Barr. “It is our responsibility at the local level to cover local, state and federal elections actively and comprehensively across all platforms.”
The CEO of Graham Media was honored by the Broadcasters Foundation of America at the group’s annual event in New York. Above (l-r): Jim Thompson, president of the Broadcasters Foundation; Deborah Norville of Inside Edition; Barr; and Dan Mason, chairman of the Broadcasters Foundation.
Graham 4Q Same-Station Rev Dips 4%
Excluding revenue from two stations acquired on Jan. 17, revenue declined 4% due to a $15.3 million decrease in political ad revenue and lower network revenue, partially offset by $5.9 million in higher retransmission revenues and an increase in ad revenue in several key sectors.
The Graham Media CEO will be honored by the Broadcasters Foundation of America in March at the charitable organization’s annual black-tie gala.
Hurricanes Cost Graham $2.7M In 3Q
The company’s stations in Texas and Florida ran extensive commercial-free coverage of Hurricanes Harvey and Irma that adversely impacted revenues by an estimated $2.1 million and resulted in $600,000 in additional expenses during the quarter.
Exclusives
Graham Posts 10% Rise In 2Q TV Revenue
The increase to $106 million comes primarily from higher retransmission consent money.
WSLS Is ComScore’s 700th Ratings Client
Graham Media’s NBC-Affiliate in Roanoke, Va., means all the major affiliates in Roanoke use comScore’s local television ratings.
New Building Moves KPRC Into 21st Century
KPRC Houston Debuts New Graphics
Stations Wary Of Distributed Content
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
Free Press Leads Detroit Digital Renaissance
With the Detroit Free Press publishing the No. 1 local news site in the city, news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing newcomers. “We are trying to be the No. 1 sites, and we are trying to figure out what the secret sauce is to do that,” says Catherine Badalamente, VP of digital media for Graham Media, which owns WDIV. “That is 100% of my goal.”
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
With the city on the rebound, Detroit’s news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing the newcomers (artists, techies and the like) lured by the chance to build from the ground up. “We are trying to reinvent ourselves along with them,” says Catherine Badalamente, VP of digital media for Graham Media, which owns NBC affiliate WDIV.
