Big events elicit big social media chatter, but the social media rankings are not in the same order as the ratings rankings. According to the social media research company Trendrr, the No. 1 chatter-getter so far this year is MTV’s Music Video Awards, with some 19.2 million social interactions. Right behindit is the Super Bowl on NBC, grabbing 17.5 million social messages. CBS’ Grammy Awards special came next at 17.1 million,with NBC’s recent airing of the Summer Olympics closing ceremony right behind at 11.7 million.
Boosted by performances from hot artists like Eminem and Lady Gaga, CBS’s Grammy Awards surged to its best viewership in at least a decade last night. The special averaged 27.6 million total viewers from 8 to 11 p.m., bettering last year’s ceremony by 4%.
Eminem and Rihanna performed their song Love the Way you Lie at the Grammys last night and, well, let’s just say someone at CBS is going to have #%&@ing difficult conversation with his boss today. The censors let slip an instance of an “F-bomb” during the performance.