QUARTERLY EARNINGS ANALYSIS
Sports, FAST Channels Are Bright Spots For Broadcasters In A Down Quarter
Until 2024’s political windfall machine can kick in, TV groups have been leaning into revenue opportunities from sports rights and streaming prospects like FAST channels, where the breakeven mark is getting closer.
Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
The new streaming network offers big sports stars combined with nostalgic throwback content and original programming via Xumo in the U.S. and the Roku Channel in Canada along with YouTube, Facebook, Twitter and Instagram.
