Former Hallmark Head Bill Abbott Renames Cable Nets To Create Family-Friendly GAC Brands

Bill Abbott, who ran the squeaky-clean Hallmark Channel, is looking to turn cable networks recently acquired by his GAC Media into a new family friendly entertainment destination. The Great American Country channel, acquired from Discovery for $90 million, is becoming GAC Family, effective Sept. 27 and Ride TV will become GAC Living.

Scripps Revamps GAC As Real Country TV