Greater Media

Newspaper and radio company Greater Media is putting the iPad to good use, with an app created specifically for its sales team that helps reps cut down on paperwork and boost their time in the field. The app also could stand as an example for other media companies looking to streamline their sales efforts.

Academic Clay Christensen, Greater Media’s Peter Smyth and Gray Television’s Robert Prather emphasized that every employee’s input is valuabe to traditional media companies wanting to make a smooth and successful transformation into digital media companies: “What you want to do is create the environment where people have the ability to think,” Smyth said.